B2B-sales in messengers and social networks: tools and cases

Programme

1. 18:30 – 19:00

   Welcome coffee and snacks

2. 19:00 – 19:30

   Social Selling for B2B

   • Olga Bondareva — Founder of ModumUp Social Selling Agency, ex-Microsoft Social Media Lead

   Positioning on social media and profile design, content best practices, target audience growth, networking activities and lead generation mechanics.

3. 19:30 – 20:00

   How to use content marketing for B2B selling — Depositphotos experience

   • Maria Sibirtseva — Content Team Lead at Depositphotos

   Content marketing is on average three times more cost-effective than outbound campaigns. From webinars and workshops to creative projects and blog articles, Depositphotos share their cases and tips of what really works for a B2B audience.

4. 20:00 – 20:15

   Short break

5. 20:15 – 20:45

   Video content for selling in social media

   • Nisso Kaboulova — Producer at LetMeFilmYou

   Concise, attention-grabbing video as a B2B sales tool. Real cases from Exness, a catering company, the shipping industry and real estate, plus a French shoot of 200 short films in 4 days with non-professional actors. Storytelling, ChatGPT + Midjourney for content, mobile-first optimisation, testing and conversion analytics.

6. 20:45 – 21:15

   How AI is increasing B2B sales by 67%

   • Thomas Hansen — CEO at AINIRO.io

   Most believe AI is only for the Google and Facebook companies out there. Thomas shares how AINIRO's clients embed AI chatbots into existing websites and turn that into boosted sales and higher lead conversion — even for the smallest of stores.

7. 21:15 – 23:00

   Buffet, sparkling wine and networking