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How to survive in a rapidly changing advertising world: instructions for use

How to survive in a rapidly changing advertising world

Struggling with a tight budget?
maximize your marketing impact
at our conference!
2+ hrs

valuable business content

200+

attendees

networking

in our worldwide community

24 May, 2023 19:00
Limassol, Cyprus
+ ONLINE
Key Topics
ChatGPT, AdCreative.Ai, Midjorney

How to mix everything into a great mix
Use TikTok to reach
audiences at

different stages of the funnel
Target various audiences based on their

content consumption patterns
Push buying strategy

setting up retargeting campaigns step-by-step
More and more on “heavy” machines:

From auto-generation of creatives to auto-bids

Speakers

Founders & Executives:

YOU will listen and ask questions to market experts. Let's find out:

What happens to the main advertising networks and platforms?

Where do advertising budgets pay off, and where should you stop injecting funds?

Is the cookie-less era coming and how to adapt to it?

Have the methods of promotion on Google, Tik-Tok & Telegram changed recently? What about Google and mobile traffic in search or display?

And, most importantly, what and in what areas of business works great, and what does not take off. On examples of client cases.

Who should attend:

PROGRAM

18:30 - 19:00

Welcome coffee and snacks

01_Renz Gonzales
Renz Gonzales
Head of Business Development
What if there was a simple, powerful way to double your conversions? Hold on to your chair because Renz Gonzalez will hand you his push notifications playbook. He’ll take a deep dive into the best features to leverage, share his push buying strategy, and walk you through setting up retargeting campaigns step-by-step. You’ll see all these learnings applied in a VPN case study. Get ready to take your revenue to the next level by strategically retargeting your existing buyers.
02_Ilya Lagutin
Ilya Lagutin
CEO
  • Businesses can use TikTok and Telegram to reach audiences at different stages of the funnel.
  • Different formats, such as text and videos, can target various audiences based on their content consumption patterns.
  • Choose the right platform for your marketing objectives.

20:00 - 20:15

Short break

03_Kirill Shidenko Sociario
Kirill Shidenko
Founder

20:15 - 20:45

Google Ads in 2023. The Dawn of AI. Modern tools used by an advertising agency in practice

  • Advertising in Google. More and more on “heavy” machines: from auto-generation of creatives to auto-bids
  • Imperfection of standard solutions and how to improve the result
  • ChatGPT: Spread Wisely
  • AdCreative.Ai – quickly create creatives (and texts)
  • Midjorney – when you need a cool visual
  • How to mix everything into a great mix
  • Do you need more people and what to do with them?
  • Are Agencies Necessary: Now and Tomorrow
Дизайн-без-названия-8-2
Dimitri Kourtoulos
Head of Marketing

20:45 - 21:15

Explore the powerful combination of direct marketing and Customer Relationship Management to fuel business growth and success. Discover how direct marketing enables targeted customer outreach through various channels while CRM provides the tools to manage customer data.

21:15 - 23:00​​

Buffet, sparkling wine and networking!

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